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AQA Business for A-level (Marcouse)
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AQA Business for A-level (Marcouse): student book : third edition

Series: AQA A Level

Format: Paperback

ISBN: 9781471835698

Publication Date: 25 Sep 2015

Subject: Business

Suitable for: Secondary (Year 12, Year 13)

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Approved by AQA.

£32.36

RRP £38.99 Save 17%

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Summary

Approved by AQA.

Ian Marcouse has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.
*Guides students through the content in an easy to understand way, with
the new 'logic chain' feature at the start of every chapter showing them
the progression clearly
*Helps students apply their knowledge and analyse business data with real
business examples throughout
*Consolidates students' learning and prepares them for assessment with the
workbook feature at the end of every chapter containing knowledge check
and practice questions

Contents

Section 1: What is business?
Section 2: Managers, leadership and decision-making
Section 3: Decision-making to improve marketing performance
Section 4: Decision-making to improve operational performance
Section 5: Decision-making to improve financial performance
Section 6: Decision-making to improve human resource performance
Section 7: Analysing the strategic position of a business
Section 8: Choosing strategic direction
Section 9: Strategic methods: how to pursue strategies
Section 10: Managing strategic change
Section 11: Exam technique for A-level
Index

Category
NF
Subject
Business
Dewey
650
Reading age
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Interest level
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Illustrator
Illustrations
Some colour photos
Series
Pub. date
25 Sep 2015
Edition
Original
ISBN
9781471835698
BIC code
Binding
Paperback
Pages
664
Width
213mm
Height
276mm
Weight
1810g
Index
Yes
Contents page
Yes
Author attributes
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